ABOUT

Toimi develops branding and creates ecosystem website for IT company Optimal Group.
Our team was asked to develop a visual brand identity and create a corporate website that would reflect the unique flair of Optimal Group’s team. We conducted an in-depth analysis of the company’s business processes and developed a CJM which we then used as a basis for our design. We placed a particular focus on emotional branding, emphasising the founder’s strong image, and prepared a prototype with an unprecedented amount of pages and sublime usability. What came out was a cohesive design that allowed for complete immersion. Perhaps the most unique feature of the website is that it has two themes users can freely switch between: the light theme is professional and illustrates the company’s day-to-day affairs and services; the dark one, on the other hand, is casual and shows the team’s hobbies and favourite off-the-clock activities. This juxtaposition effectively turns the company’s website into an entire web ecosystem.