ABOUT

Led by a passionate chef, JES! was born with a brand new spirit! If you think JES! is just a business, you’re totally wrong. JES! was created out of passion, serving top-quality, homemade Brioche burgers. From this vision, TODO collaborated with JES! to turn their passion into something big through brand identity, logo & guidelines, tagline, graphic elements, as well as visual and color identity.
As JES! serve a brioche burger, we fuse a bold font to represent a big soft bun, transform an ‘E’ letter into a brioche burger icon, then combined with exclamation marks to bear out the statement expression of excitement, pleasure, and joyous.
JES! wants to show us just how much excitement we feel after each bite of their Brioche. This was the starting point of our collaboration that led to the creation of their mascot, Bam Bam, inspired by the “BAM!” impression of excitement. Behind it all, this mascot will be highly beneficial for daily social media content, making it more friendly and engaging.


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