ABOUT

DIRECTED BY TOBY DYE
RSA FILMS | MULLEN LOWE LONDON

70th Anniversary commercial celebrating the wonderful NHS and, in particular, the unsung heroes of the medical profession; nurses. The campaign, running across TV, cinema and social is the organisation's biggest ever recruitment drive for more nurses - an urgent need for the NHS. The world is a better place for nurses, and they deserve much more credit for the fantastic work they do.
The campaign debuted during England’s World Cup game with Columbia, to an audience of over 24 million. Shot on location in working hospital wards, the film includes footage of a live birth – a first for a TV commercial.

CINEMA, TVC & ONLINE CAMPAIGN