Toby Dye Director

ABOUT

DIRECTED BY TOBY DYE
RSA FILMS | PUBLICIS

Unscripted and filmed under strict documentary conditions, this real-life social experiment in which two complete strangers, divided by their beliefs, meet for the first time, touched a nerve with audiences worldwide. With over 18 million views in less than two weeks, the film sparked a global conversation, with extensive media coverage everywhere from the Washington Post, Good Morning America, to Time and The Guardian.

Many, including Fast Co. called the advert “the antidote to the Pepsi Kendall Jenner ad”, whilst the Guardian said the film “tackles how to talk to your political opposite”. Hundreds of thousands of people commented on the campaign on social media, with notable tweets coming from the likes of comedian and actress Sarah Silverman, who praised the “brilliant” film. The film has gone on to be viewed over 40 million times, across 150 countries and generated over 4 billion online impressions.

You can read more about the making of the film in this interview with Toby Dye in the Huffington Post -

Date created: February 2018 2018-02-01T00:00:00+0000
Date published: 25 April 2019 2019-04-25T16:37:17+0100

AWARDS

AdAge - No.8 Best Commercial of 2017
Brand Film Festival - Gold
Cannes Lions - Bronze
Creative Circle - Bronze
LIA Award - Bronze
LIA Award - Silver
Shots Award - Nomination

MADEIT CREDITS

Project featured: on 12th April 2018

HEINEKEN - WORLDS APART

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