About me

Toby Dye has directed an acclaimed catalogue of highly distinctive work. He began his directing career in documentary, before falling into advertising as a result of a happy accident when his Grierson Award winning documentary "Bodysnatchers of New York" caught the attention of Massive Attack, resulting in Dye's music video directorial debut with "Paradise Circus" for the iconic band. Earning a D&AD Pencil and Best in Book from the Creative Review Annual for his trouble, a career in music videos and commercials was born.

A constantly innovative director, whether crafting fiction or documentary work, he combines techniques from both disciplines with often startling original results. He's helmed campaigns for major international brands such as American Express, Ford, Lurpak, Heineken and Sky. His "Free the Kids" film for Persil won Best of Best Gold Award at Campaign Magazine's Brand Film Festival and a Bronze Lion at Cannes. "One Breath" for Nicorette picked up a 2017 D&AD Pencil and a Silver Cannes Lion. Last year, his film installation 'The Corridor' formed the celebrated centerpiece to hit London art exhibition 'Daydreaming with...Stanley Kubrick'. Hailed as "Mindboggling, funny and mildly disturbing" by the Daily Telegraph, it's a fitting summation to the best of Dye's work.

More recently Toby has directed Michael Fassbender and the rest of the cast of Ridley Scott's 'Alien: Covenant' for 'Phobos', a short film set within the Alien universe for 20th Century Fox. His film for Heineken, "Worlds Apart", brought his work to global attention after it touched a nerve with audiences worldwide. With over 18 million views in less than two weeks, the film sparked a global conversation, with extensive media coverage everywhere from the Washington Post, Good Morning America, to Time and The Guardian.

Awards

Andys - Silver, Brand Film Festival - Best of Best, Brand Film Festival - Gold, Brand Film Festival - Silver, Camerimage Award, Campaign BIG Award - Silver, Cannes Lions - Bronze, Cannes Lions - Silver, Clios - Silver, Creative Circle - Bronze, Creative Circle Award - Silver, Creative Floor HA - Gold, Creative Review Annual - Best in book, D&AD Award - Wood Pencil, EPICA Award - Silver, Grierson Award, IPA Effectiveness Award - Silver, Kinsale Shark Award, LIA Award - Bronze, LIA Award - Silver, Shots Award - Nomination