ABOUT

This branding project was commissioned by the founders of Herbie Wilde, the first ethically sourced plant-based superfood for dogs. The recipe includes 39 vegan, farm-to-bowl ingredients sourced, from independent eco-conscious growers, for their unique and powerful health benefits. Herbie Wilde was inspired by the founder, Ella’s own experience with her French Bulldog, Bertie, and how feeding her plant-based food changed Bertie’s health for the better. The brief was to create a standout brand that captures the loveable fun inherent to dogs, whilst promoting nutritional science, the provenance of high-quality ingredients and the complex subject of caring for our planet.