ABOUT
This was an audacious, immersive event in Granary Square, with 3D projection mapping across the front of the Central St Martin's building - bringing the spirit of mountaineering right into the heart of London.
Bricks from a local building site were used to recreate the Harry Potter Diagon Alley sequence and my vocal exertions thrown into the mix for the climber, along with some carabiner detail, helping transform sounds of the city into the sound of the mountains.
Client: Mammut
Creative Agency: DEPT
Creative Director: Bel Moretti
Senior Creative Lead: Lewys Williams
Lead Creative: Sam Turner
Lead Creative Planner: Bradley Palmer
Senior Lead Producer: Zakiya P.
Character Animation: Primary Visual Effects
Production company: Pixel Artworks
Lead 3D Artist: Sean Lamonby
Producer: Kelly Woodward
Sound Design & Mix: Toby Griffin
*This edited animation was used to create the audio bed ahead of the event*
Back to Mammut - Rise With The Mountain project
Maria Kulichkova
Brand & Packaging Designer, Masha Kulichkova
France
Karolina Demina
Branding and Motion Designer, Freelance
Kazakhstan