ABOUT

This film was created for the launch of the Aston Martin AMR24 F1 car.

Together with Aramco, Aston Martin's Performance Director reveals how data is key to unlocking performance and pushing the limits of possibility.

Data is like gold dust. Even the smallest of details can contribute to gains on the race track.

Stylish monochromatic animation and inspirational sound design immerse the viewer inside the science, mechanics and innovation of Aston Martin via the musings of Performance Director Tom McCullough.

Client: Aston Martin F1 / Aramco
Aston Martin Head Of Content: Will Piper
Aston Martin Creative Lead: Stephen Cooper
Production Company: Whisper
Creative Director: Richard Gort
Senior Producer: Malcolm Clinton
Post Production Company: Intro
Director: Julian Gibbs
Senior Producer: Jo Allen
Sound Design & Music Composition: Toby Griffin