ABOUT

A survey conducted by Folha de S.Paulo found that, among the candies that were part of the childhood of people born between 1980 and 1990, approximately 25% of them miss Nestlé's Surpresa chocolate. The chocolate ceased production in 2003, but after so many years, some of the animals featured on Surpresa cards are at risk of extinction, such as the jaguar, golden lion tamarin, and yellow-bellied caiman, among others.

With this in mind, Nestlé, in partnership with Ogilvy Brazil, has launched the "Art of Preservation" initiative, which aims to support SOS Mata Atlântica and transform works of art into NFTs for sale. All the financial proceeds from these artworks will be fully donated to the foundation.