Tobin Thomas Creative Director and Team Lead

ABOUT

I had the opportunity to create a vibrant and playful logo for a carbonated soft drink company. The goal was to capture the energy and enthusiasm that people feel when enjoying a fizzy, refreshing drink. Taking inspiration from the word "carbonated," which means "fuzzy bubbles," I built the concept around that fun, lively sensation.

After countless creative iterations, I finally landed on a design that is both fun and eye-catching. The color palette revolves around orange, a hue that perfectly embodies the energy, vibrancy, and enthusiasm this brand wants to deliver to its customers. Orange is often associated with warmth and friendliness, and its ability to stand out makes it a perfect choice for a product aimed at sparking excitement!.

Orange also stands out beautifully in multiple settings, making the logo pop across different backgrounds and platforms.
This design reflects the brand's bubbly, lighthearted nature while staying versatile and adaptable for various uses, whether on packaging, advertising, or digital platforms.

This logo isn't just about visuals – it’s about capturing the essence of refreshment and bringing it to life in a way that connects with consumers at first glance. It reflects the bubbly nature of the drink and the positive emotions the brand aims to evoke.

I am proud of the result, and I look forward to seeing this design on shelves soon!

MADEIT CREDITS

  • kickoff soft drinkClient
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