ABOUT

We helped media powerhouse MTV launch their new health and fitness vertical: MTV FIT with 75 original recipe videos.

Over a ten week project period, we designed and created 75 original pieces of wellness content, ranging from smoothie recipes and quick bites to clever food hacks and delicious dinners that we were designed to be accessible and fun for health-conscious, time-pressed millennials. The engaging and on trend videos racked up tons of engagement online, and we all learnt a thing or two about healthy eating along the way.