ABOUT

250k VIEWS | 450% KPI INCREASE | x3 ENGAGEMENT

Helping takeaway giants, Just Eat to extend their reach amongst students and increase downloads of their new app.

To achieve this they created the idea of a Chief Takeaway Tester, who was coming to the end of his run and was looking for an heir apparent to take over his role as ‘The Lord of Food’. We teamed up with creative agency Don’t Panic to shoot a film where we met the legendary Titan of Takeaway in his humble abode. The film quadrupled the daily downloads to their app and brought the brand to a younger audience.