ABOUT

760K RAISED | 5M GAMERS | 22K SIGNATURES

Our critically acclaimed film ‘Duty of Care’, and innovative campaign ‘Armistice’ create a lasting legacy in gaming.

We were approached by War Child to raise awareness and advocacy amongst a younger, more tech savvy audience. Our solution was ‘Duty of Care’, a powerful, thought provoking film that subverted hugely popular games like Call of Duty, followed by ‘Armistice’, a first of its kind cross platform campaign that united gamers around the globe.

‘Duty of Care’ gained support on a global scale with influential politicians, decision-makers and celebrities sharing the film and the accompanying petition which reached 22,000 signatures, 200% over their initial KPI.

‘Armistice’ empowers players of conflict games to show their advocacy for War Child’s cause.
Working with over 20 game studios, “Armistice” has been engineered to work in a variety of different ways; from non-violent gameplay to purchasable peaceful activations.

The multichannel campaign was felt throughout the gaming sector, most notably on Steam, XBox, PlayStation and Twitch.

Armistice has raised over $760,000 to date and was honoured at The National Fundraising Awards for the most innovative campaign of 2017. Armistice has become an annual event in the gaming world and expects to reach $1 million in donations in 2019.