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Boxing-themed social campaign for Lynx Gold Body Spray to coincide with its brand ambassador boxer Anthony Joshua’s WBA fight.

The campaign revolves around a speed boxing challenge involving three of Lynx’s ‘Men of the Moment’ influencers: England football star Dele Alli; actor, rapper and comedian Michael Dapaah (best-known for playing Big Shaq); and musician Not3s.

In each of the three short films at the heart of the campaign, one of the three is challenged by Joshua to see how many speedball punches he can throw in just 30 seconds then, at the end, he passes the challenge on to the next ‘Man of the Moment’ to be featured.