ABOUT

Working closely with Creative Directors, Designers, Brand Teams, and Packaging Specialists, I was responsible for the development, adaptation, and rollout of numerous promotional packaging campaigns across the Weetabix portfolio, including Weetabix, Weetos, Ready Brek, Crispy Minis, and other associated product ranges.

My role involved taking approved campaign concepts and integrating promotional mechanics, charity partnerships, prize promotions, licensing activity, and consumer engagement campaigns into existing packaging designs while maintaining brand consistency, shelf impact, and production accuracy. Campaigns included partnerships such as Red Nose Day, sports-related promotions, children’s engagement initiatives, prize giveaways, and on-pack competitions.

Working from initial creative scamps and concepts, I produced visualisations and packaging mock-ups to demonstrate how campaigns would appear across different product ranges before creating production-ready artwork for implementation. Once approved, I rolled out campaigns across multiple SKUs, pack formats, and product variants, ensuring all promotional elements, legal copy, and technical packaging requirements were accurately applied.

Alongside packaging adaptation, I created supporting campaign assets and worked closely with print and production teams to ensure artwork met manufacturing specifications and was delivered accurately across the full product portfolio.

Responsibilities:

* Development and implementation of promotional packaging campaigns
* Adaptation of campaign assets across multiple Weetabix brands and product ranges
* Packaging artwork production for Weetabix, Weetos, Ready Brek, Crispy Minis, and related products
* Creation of visualisations, mock-ups, and presentation materials
* Rollout of campaigns across multiple SKUs, formats, and pack sizes
* Integration of promotional mechanics, licensing, charity partnerships, and competition messaging
* Collaboration with Creative Directors, Designers, Brand Teams, and Packaging Printers
* Management of legal copy, print specifications, and production requirements
* Preparation of print-ready artwork and quality assurance across all deliverables

This work required a combination of creative visualisation, technical packaging expertise, and meticulous attention to detail, ensuring promotional campaigns could be successfully implemented across a diverse product portfolio while maintaining brand consistency, retail impact, and manufacturing accuracy.