ABOUT

Working closely with Creative Directors and Experiential Teams, I was responsible for the artwork, visualisation, and production of campaign assets supporting a Sol Beer experiential activation and promotional campaign. The project combined retail, event, and promotional elements, requiring the creation of a range of bespoke assets designed to engage consumers both in venue and at live events.

A key element of the campaign was the development of a custom promotional display inspired by a Sol beer bucket. Using supplied creative concepts and campaign assets, I was responsible for constructing the artwork and creating technically accurate production files that would fold and assemble correctly into a three-dimensional display. This involved developing bespoke cutter guides, producing realistic visualisations, and carefully building artwork that worked both structurally and visually once manufactured.

Alongside the hero display, I produced a range of supporting campaign materials including promotional POS, event collateral, competition mechanics, venue signage, and customer engagement materials. The project required a combination of creative artwork, retouching, technical production knowledge, and problem-solving to ensure the final assets worked effectively in real-world environments.

Responsibilities:

* Development of bespoke experiential and promotional assets
* Creation of custom cutter guides and structural artwork
* Production of 3D visualisations and mock-ups
* High-end retouching and image compositing in Photoshop
* Artwork adaptation across multiple campaign touchpoints
* Event, retail, and promotional POS production
* Collaboration with Creative Directors and Experiential Teams
* Preparation of production-ready files for manufacture
* Quality assurance and technical artwork review

This project demonstrated the ability to bridge creative concepts with practical production requirements, transforming flat artwork into functional physical experiences while maintaining brand consistency and visual impact throughout the campaign.