ABOUT

Working closely with Creative Directors and Brand Teams, I was responsible for the development, production, and rollout of promotional campaigns across the Robinsons portfolio. My role centred on creating master campaign visuals and adapting them across packaging, point-of-sale materials, retail activations, and supporting marketing communications.

Projects included on-pack promotions, seasonal campaigns, competition mechanics, sports sponsorship activations, and retail marketing initiatives. Working from initial creative concepts, I developed master key visuals that formed the foundation of wider campaign toolkits, ensuring consistency across all consumer touchpoints.

Alongside campaign development, I produced packaging artwork, promotional graphics, retail displays, shelf-edge materials, FSDUs, and point-of-sale assets. Once the master creative was approved, I was responsible for rolling the campaign out across multiple formats, pack variants, and retail environments while maintaining brand consistency and production accuracy.

Responsibilities:

* Development and production of master campaign key visuals
* Packaging artwork and on-pack promotional mechanics
* Creation of retail POS and shopper marketing materials
* Adaptation of campaigns across multiple SKUs and product ranges
* Production of FSDUs, shelf displays, and retail activation assets
* Development of campaign toolkits and implementation guidelines
* Collaboration with Creative Directors, Designers, and Brand Teams
* Artwork production, image retouching, and layout design
* Preparation of final print-ready and digital assets

This work required a strong understanding of FMCG marketing, packaging production, and retail execution, ensuring campaigns translated effectively from concept through to shelf while maintaining consistency across packaging, promotional materials, and in-store environments.