ABOUT

I was responsible for the technical artwork and production rollout of promotional packaging across the Cheestrings product range. The project involved adapting campaign creative across multiple pack formats and product variants while ensuring consistency, regulatory compliance, and manufacturing accuracy throughout the packaging range.

A key aspect of the role was translating creative concepts into production-ready packaging artwork, managing complex print specifications and ensuring all technical requirements were met. This included working extensively in Adobe Illustrator to prepare packaging files, create cutter guides, manage spot colours, and produce artwork suitable for a variety of print and finishing processes.

The project incorporated a range of specialist print finishes, including spot UV varnishes, foil blocking, and bespoke packaging treatments, all of which required precise artwork construction and close collaboration with packaging printers and production teams. Alongside the packaging itself, I also produced supporting promotional assets and adapted artwork across multiple pack sizes and formats.

Responsibilities:

* Packaging artwork creation and adaptation across multiple SKUs
* Technical production artwork in Adobe Illustrator
* Management of cutter guides, dielines, and print specifications
* Preparation of artwork for specialist finishes including spot UV and foil blocking
* Colour management, spot colour creation, and print compliance
* Rollout of campaign assets across different pack formats and sizes
* Collaboration with Designers, Creative Directors, and Packaging Printers
* Quality assurance and pre-press file preparation
* Production of supporting promotional and on-pack marketing materials

This project required a high level of technical packaging expertise, exceptional attention to detail, and a thorough understanding of print production processes. The final artwork successfully translated creative concepts into commercially viable packaging solutions while maintaining consistency across the entire product range.