ABOUT

Working as part of the creative production team at The Marketing Store, I was involved in the development and delivery of a wide range of marketing and promotional campaigns for Carlsberg. Working closely with Creative Directors, Designers, and Account Teams, I produced artwork and campaign assets across retail, experiential, packaging, and promotional channels.

One of the key campaigns included the People’s Pundit activation, which combined point-of-sale materials, promotional communications, competition mechanics, and experiential elements to engage football fans and drive brand participation. My role involved creating and adapting campaign assets across multiple formats while ensuring consistency with Carlsberg’s brand guidelines and campaign objectives.

Beyond this campaign, I worked on a variety of Carlsberg projects including packaging artwork, promotional materials, event branding, and large-scale experiential activations. This included producing graphics and branded environments for fan engagement events, hospitality experiences, and football-related activations at major venues, including Wembley Stadium.

Responsibilities:

* Artwork production for retail and promotional campaigns
* Development of POS materials and customer-facing communications
* Packaging artwork and adaptation
* Creation of assets for experiential and live event activations
* Large-format graphics and environmental branding
* Collaboration with Creative Directors, Designers, and Account Teams
* Print production and artwork preparation
* Quality control and brand compliance across all deliverables

This work required the ability to manage multiple campaign elements simultaneously while maintaining consistency across print, packaging, retail, and experiential touchpoints, ensuring a cohesive brand experience across every stage of the customer journey.