ABOUT

This is possibly the greatest thing we will ever do and we're ok with that. Adventure Time finally came to Happy Meal, and after crying with tears of joy we got to work. We developed a series of unique toys, taking inspiration from Funko Vinyl, and then went about creating a concept to go alongside it.

Who are you in the Land Of Ooo won that day, in which kids could create and customise their own character for Adventure Time. We also had a competition that gave one lucky winner the chance to do a voice for the show.

The highlight of this campaign, for James anyway, was that his copy made it through client and Cartoon Network in the first round. He realises this is a once in a lifetime achievement and rarer than a black pencil, probably.