ABOUT

I was tasked to create the global marketing contents every month for Uniqlo's Instagram (27 accounts by countries & regions), homepages and all social media platforms. To maintain the brand image, I selected amazing stylists, photographers and writers to partner with, and art directed the images in a consistent colorful, simple, low-contrast and light tone. I also directed the copywriting to present the products' designs, functions, textures in a short, easy and precise way. The instagram posts using the contents I created usually get 1.5-2 times higher engagement rate that usual.