ABOUT

The break-up between uncle & aunty ages around 60. Although they passed the great relationship, familiarity, happiness or tough time for a long time. But it's time to move on between them and apply to the others as well.
Philosophy We have to tell their customers in smoothest way that after Jan 1st, 2020. There will be no free plastic bag at Tesco Lotus, one of the biggest retail brand in Thailand.

We found from researched, just 1% of Thai people change behaviour to be zero waste or say no to plastic bag in everyday life. The rest has aware of the environment issue but have not changed from their familiarity.

So we develop the web film idea that is not talk about the environment issue or sea life. But talk with the thing that close to human life, the relationship that have to break-ups and let's move on.
Problem In Thailand, the government has just announced the law, Every retail don't provide free plastic bag for free to the customer.

Challenge to Tesco Lotus, one of the biggest retail brand in Thailand. Have to notice their customers.
Result Just 1 day launching, there are over 1 M views and got most of social voice in positive sign. That they ready to move on and preparing for the change.