ABOUT

A good friend of mine wanted me to create a logo and some promotional material for his Personal Training business, and so I sent him over a few ideas. Some he liked, some he really hated. But after a lot of 'back to the drawing board' moments (literally), he finally decided on this! If you squint your eyes a little, you can see the 'S' and the 'Dot' become the shape of a figure doing an arm curl.