ABOUT

THE CORE VALUE OF SP COLLECTION IS TO EMPOWER TRAVELERS TO SAVOR EVERY MOMENT OF THEIR JOURNEY, WHILE EXPERIENCING REFINED QUALITY, LOCAL IMMERSION, AND SELF-FULFILLMENT.
BY DECONSTRUCTING THE LOGO, WE COMMUNICATE THE BRAND’S PHILOSOPHY THROUGH FLUID GRAPHIC TRANSFORMATIONS. THESE VISUAL SHIFTS GUIDE YOU TO EXPLORE EACH STAGE OF THE JOURNEY, LAYER BY LAYER, LEADING TO A DEEPER UNDERSTANDING OF SP COLLECTION.