ABOUT

BBC News Reimagined was a project to revolutionise news consumption habits. This two-week intensive project used an iterative design process from the planning and research, to ideation and the final solution.

A new concept of news mobile application was produced to serve the purpose of providing an easy, smooth and continuous journey for users. At the start of the project, we gathered information about the news reading habits in the UK through questionnaires and interviews. Using these data, we started to brainstorm ideas by identifying the existing problems. Ideas were sketched and prototypes were produced from low-fidelity to high-fidelity. The final idea was developed through multiple rounds of user testing, using user feedback to iteratively improve the design. Our final solution created an easy and tailored user journey for the users, which helped to encourage news reading online.

Co-operated with: Tanay M. Kapoor, Kexin Li, Sam Naylor, Matthew Pateman