In the back of a signature London black cab, Michael Tomes, founder of Creativepool, has been asking questions of his guests (some nice and some tricky) with his super high-tech plastic yellow spinner as he takes them around the city.
Michael talked with Al Young Cheif Creative Officer at FCB Inferno about how advertising is fighting for attention and the way architecture together with the whole environment has become part of the total brand messaging. Al also give his opinion about free-pitching, how to build a killer creative team, the review of the creative work and how to manage the rejection of teams. Al finishes the interview by giving his younger self some good advice.
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