ABOUT

My pitch was chosen by the client to drive the Steers launch to re-introduce an old time favourite. A novel idea was cause for inspiration and the title settled on was driven by the "love" of mustard. This was conveyed in the form of a book with a false bottom, containing the product. The book cover displayed both dietary information as well as a playful interest piece.
A small run was produced for key stakeholders as a talking piece.