ABOUT

Japan Tobacco International South Africa umbrella to Camel, Winston, Glamour, LD and Aspen, an organisation which is continuously adapting and transforming. I have been the primary artworker expert at Cre8tiveworx for the past 11 years, responsible for adapting and aligning the JTI campaigns to the global standard, and ensuring the brand integrity in the South African & African market.

The campaigns that have been rolled out have been done utilising various mediums such as posters, in-store points of sale, trade show elements, vehicle signage, merchandise branding, trade presenters (both print and digital) as well as office branding etc.

Aligning these campaigns to the correct standards involves print, legal and brand requirement knowledge. The brand is constantly keeping up to date with trends to entice their young vibrant market, innovating cigarette packaging rejuvenation and ever developing stick and tipping technology campaigns.

I have been privileged to develop a close working relationship with the global technical team to ensure the brief was always executed impeccably.