Cristina Lisovoi Graphic Designer

ABOUT

Miuța – Football ChampionshipThis project was created for "Miuța," a football championship aiming to capture the energy and spirit of the game through a vibrant and cohesive visual identity.Objective:To develop the championship's visual identity from scratch, including logo design, mascot creation, and merchandise concepts, while ensuring a dynamic and memorable brand presence.What we did:Research and concept development: We started by exploring the history and values of the championship, focusing on themes like community, energy, and the joy of football.Logo design: The logo reflects the dynamic nature of the game and the inclusivity of the event. Multiple concepts were created, leading to a final design that emphasizes the spirit of teamwork.Mascot creation: The wolf mascot became the centerpiece of the brand, symbolizing strength, unity, and a competitive spirit. It was designed to work seamlessly across various formats, from merchandise to promotional materials.Visual identity: We developed patterns, color schemes, and typography that tie all brand elements together, creating a consistent and recognizable identity.Merchandise design: Mockups were created for apparel, accessories, and promotional products, including t-shirts, mugs, and lanyards.The result:The final design captures the championship's core values of joy, energy, and unity. Bright colors, dynamic shapes, and a friendly mascot form a visual identity that draws attention and embodies the event's character.This project was developed in collaboration with an amazing team of creatives, each contributing their unique skills to bring the vision to life.

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