ABOUT

Stainless steel cookwear range brand definition and online social activity winning pitch work

Think Le Creuset, and you probably see an orange, heavy cast iron casserole pot. You may not think beautifully made, high quality 3 ply polished stainless steel!

Whilst pitching for online social engagement creative, we needed to understand the brand positioning for this range and the issues it has in competing in a saturated cookwear market.

I proposed a range specific identity which portrayed the product materials, but sat perfectly in parallel with the original mark.

Creating a character for the range was an important distinction.