Tim
Art Director
ABOUT
A new line of performance workwear from Initial required a launch campaign.
New materials, designs and cut for both men and women was the USP resulting in a campaign based on ‘Freedom of Movement‘
First stage concepts through to final examples are shown.

Back to Freedom of Movement project
Karolina Demina
Branding and Motion Designer, Freelance
Kazakhstan
Antonio José Ordonez
Digital Illustrator and animator 2d
Spain