Tim
Art Director
ABOUT
Mintex is a TMD Friction brand. It is a quality brand with a great motorsport history, however the brand had been suffering and needed refreshing. The current brand had slowly lost all the equity built up in the ’60’s and ’70’s and was struggling to complete with similar level brands. I decided to revisit past glories and inject some much needed passion into the brand and re-engage with older mechanics and interest the younger market.

