ABOUT

Working with one of the largest privately owned high street bookstores I lead the creative and UX on the redesign of their online presence. The brief was to reinvent the online experience for Waterstones. To make it a pathway to the stores and build customer loyalty. From the outset this project was a challenge to deliver the customer experience expected from Waterstones within the their shops.

I lead the design and UX to creating a fully responsive e-commerce site that harmonised with the in-store customer experience. The site allows for shops to engage directly with consumers and deliver their own personalised content.

Working with key stakeholders on structure, UX and design development I shaped and delivered a brand new e-commerce solution that allowed Waterstones to respond quickly to market needs and create a usable platform to build on for the future. I delivered a new web based online brand identity that was useful for future development and accessible company wide. This also contains a pattern library to be able to ensure consistency across the site for the future.