Marriott wanted to be seen as a fun destination for a younger audience. Utilising social and traditional media I delivered this project that meant that there was always a destination to discover your ‘Weekend Self’.
The site was designed to show people ideas for their ideal weekend (supported by social media) and allowed for additional themes to be created e.g. be your Romantic self. This allowed Marriott to start to be recognised as a destination for fun and relaxation not just business.