ABOUT

You got to listen to your client. They give you ideas on their business and their thoughts on how they would like to redesign their corporate identity.
Our client Neil was “right on the money” when he suggested playing on the company name of Crayfern, with a fern logo. When we got our heads around this and came up on a few presentation ideas, it became obvious it would work. Thanks Neil you made our job a lot easier.
We used 2 strong colours blue and orange, that no other Home Builder was using. Illustrated the ferns with a drop shadow and placed the tag line in a orange band. Showed Neil the options of reversing the colours for if and when it was needed. As it was we reversed the colours on the new corporate brochure.