Promotional website for a new fizzy drink flavor by Timofey Beloglazov for SlavdaWho liked - Promotional website for a new fizzy drink flavor by Timofey Beloglazov for Slavda

Timofey Beloglazov founder

ABOUT

In spring 2023, Slavda contacted us again they wanted to create a landing page for the presentation of new Orange and Bubble Gum flavors: the first one is a replacement for Fanta, which left the Russian market, and the second one is a reminder of Japanese chewing gum, which has been familiar to the Far East residents since childhood.
The Challenge
We were faced with the challenge of creating a brightly colored landing page for two drinks within 1.5 months. It should cause a wow-effect and tell the target audience (children and young people from 10 to 21 years old) about the new products.
Solution
We coped with the task, so much so that the final website won several awards: it was included in the "Made on Tilda" collection, received silver in the "Runet Rating" and "Website of the Day" at the CSS Design Awards.
Within the framework of our joint work we have already realized several projects.
Firstly, we developed Mandarink and Top Secret websites, on which basis we held promotional events with prize giving. Gamified promotions and contests in FMCG and retail work very well for customer engagement and revenue growth.
For example, one of the campaigns reached 1.8 million people, 8,666 people took part in the action, and the final cost of a contact was 0.51 rubles.

Combine the incompatible
In a short period of time we designed a creative "2 in 1" landing page, which parts look like two different sites, but at the same time complement each other and make the entire one. The bright design reveals the character of the new products: on the one hand the juicy summer freshness of tangerine and orange, and on the other the unique taste of the Japanese gum.

The website became part of the promotional campaign: the link to it was placed in social media advertising, targeted and outdoor advertising, as well as on the printed handout for the offline campaign.