ABOUT

Aura Development is a real estate developer company, which we have been cooperating with for several years within the framework of many branding projects. You will see bright websites for residential complexes: Snegiri, Aura, Nobel, Snegiri 2 and Bering. These projects are our joint pride.
Sources
The developer approached us with a blueprint of the house, a catchy sounding name, and a photo of Brynner. There was no logo, branding or other semantic or visual concept at the initial stage.
However, the energy, openness and seriousness of purpose that characterizes our long-term partners allowed all of us to move forward with confidence.
Challenge
Our challenge was to create a website for a future housing estate, where people who associate themselves with refined culture of theater and cinema will be eager to live. The name of the project is telling and iconic. It was decided to name the house in honor of the Oscar-winning Hollywood actor Yul Brynner, who was born in our city.
Concept creation
The first thing our company did was to brainstorm vigorously. We were thinking through the idea of a future residential complex.
As you remember, we had a name and a rough understanding of what the house would technically be like. Therefore, when developing the website, we left some space for refinements.
So, working on a project for digital space, we helped our customers to finalize the positioning and image of the house itself. It was interesting.
The idea
The Brynner family is famous and respected, and Yul is a Hollywood actor. The decision came by itself. We built the whole concept of our site on the basis of famous artist films. The titles of the site sections are the real names of his movies. The whole house is wrapped in the romance of theater and cinema. You are the main actor, the house is your stage.