ABOUT

Mandarina is a high quality unisex eau de parfum fragrance developed by Skunk Fragrance with a subtle smell of Mandarina strain of the cannabis plant.

The branding had been developed and the fragrance had been produced and bottled, however the company needed a professional web presence and strategy for marketing.

I developed a consistent brand strategy and marketing plan for the company based around advertising and PPC in the United States, in particular California.

I began an outreach program and implemented an influencer program to increase engagement and brand awareness.