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This brand film for Randolph Engineering brought the ‘Seen It All’ print campaign to life by showcasing various dramatic events as seen through a Randolph lens. The 60 second film is accompanied by the track ‘Watch Me’ from up-and-coming American rock band, The Phantoms.

A series of 9 short length teaser films were released first on relevant US blogs where followers could access the access the 60” from 27th June; US National Sunglasses Day.

The shorter vignettes reveal just one scene from the ‘Seen It All’ film such as a fighter pilot landing on a carrier in ‘AVIATOR’, driving a motorcycle along ‘ROUTE 66’ and dodging rapids while white-river rafting in ‘WATERPROOF’.

The main film then went live on Independence Day 2016.