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Sky Sports is the home of F1 coverage. And the only place to watch all races in the 2023 season. A season that promises to be full of twists and turns as the three main teams go head-to-head for the Championship.

The Season Launch campaign aimed to dramatise these highs and lows experienced by drivers and teams over the course of the season by turning an F1 circuit into an actual rollercoaster. The footage needed to be as real as possible, so we teamed up Oscar winning VFX masters Framestore to bring all the drama to life. Set against the backdrop of Las Vegas, the latest addition to the race calendar, the neon-fuelled circuit was born.

Viewers were encouraged to ‘Enjoy The Ride’ as the campaign ran across TV, online, social, print, OOH and radio.