ABOUT

BespOak were unhappy with their current brochure design. They felt it was outdated with too much focus on unnecessary graphical elements and wanted a redesign that focused more on product and reflected a more modern and professional approach, they also requested a reduction in pages to help reduce marketing costs.

They were also unhappy with the inconsistent product colours. This presented a challenge as all of the products were shot in a shop window over a period of a few weeks. Due to the change in light temperature from one moment to the next, all the products were different colours and shades. I had to colour match all products to a master file and design a brochure range on brief.

Following on from the success of the product brochure range redesign I was commissioned to produce a cross fold VIP Marketing Leaflet. The purpose of the leaflet was to offer a VIP service to clients including a free overnight stay at a local hotel at the companies expense. This was seen as a good way to attract potential and existing customers from further afield. Keen to continue with the new clean and modern feel we created a leaflet with a VIP invitation theme. We drove home the companies reputation by including customer quotes on each leaf as it was unfurled.

We also produced marketing email designs in conjunction with the BespOak Marketing Department to reinforce the marketing initiative and augment the leaflet and brochures.