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In human history, we’ve never streamed, zoomed, and scrolled more than right now. With 10 million metric tons of CO2 per year created by YouTube alone, it represents a rapidly growing energy footprint.

Cue ‘Earth Definition’, the new initiative from Danish Agency Hjaltelin Stahl, part of Accenture Interactive for Earth Day Network that shines a light on the scale of carbon emissions caused by online streaming. The initiative asks online video streamers to change their streaming settings from HD down to SD and save 75% of their streaming energy and carbon.

It’s time to start asking less of our pixels for the sake of the planet.