
Tim Pashen
Senior Copywriter
ABOUT
IKEA – The Best Toy Ever
The best toy ever has infinite outfits.
Is waterproof. Bendable. Sings.
Does not require batteries.
And what’s even more amazing –
The best toy ever isn’t even a toy at all.
For IKEA’s Christmas film, we hear from kids around Australia about their favorite toy. However, their response may not be what you expect to hear.
At a time when other brands are busy telling you what to buy this and give that, IKEA brings you a simple and refreshingly honest reminder about the joy of play.