ABOUT

In this campaign, we updated old campfire songs and turned them into girl power "fire" anthems. Then we got Juno-winning director Emma Higgins to shoot some cool music videos to get people thinking about the Girl Guides in a new light. This campaign just launched and we have a second video dropping in a couple of weeks too.

Credits

Client: Girl Guides of Canada / Clients: Jill Zelmanovits, Andrea MacBeth, Heather Palm, Heather Auden, Louise Kent / Agency: Zulu Alpha Kilo / Chief Creative Officer: Zak Mroueh / Executive Creative Director: Brian Murray / Art Director: Sarah Quinto / Copywriter: Julia Forrester / Designers: Crystal Huang, Dejan Djuric / Account Team: Alexa Macdonald, Alyssa Guttman, Kara Oddi / Executive Strategy Director: Heather Segal / Digital Strategist: Shaunagh Farrelly / Producers: Elvira Labate, Revital Grunberg / Production House: The Field / Director: Emma Higgins / Music House: SNDWRx / Music Director: Didier Tovel / Post-Production Company: Zulubot / Post-Production Producer: Adam Palmer, Joanna Ferraro / Editors: Ashlee Mitchell, Jay Baker / Media Agency: OMD / PR Agency: spPR Inc. / PR Team: Sonia Prashar, Debra Quinn