ABOUT

Firstly developed in 2015, this creative aimed to generate links to New Look summer items on client's website.
To be shared via social media, the creative was built as a quiz. After answering a few questions, the user is presented with a checklist of items to be taken on a trip and a tool calculates its equivalent luggage weight; the total quantity of items can also be edited by the user.

Currently re-published on New Look's blog for this year's summer, it was also promoted via newsletter and client social media accounts.