The Artisan Drinks Company has formed a partnership with Ocean Outdoor to increase awareness of its range of innovative craft mixer drinks.
The opening "Rainbow" showcase features the seven different Artisan premium mixer drinks in a colourful rainbow layout, positioned to promote positivity at a time when everyone is working together to fight coronavirus. A collection of words and messages aim to inspire and promote creative ways of social distancing including UNIFIED - at home but together, INSPIRE -keep your spirits up and MIXITUP - creative cocktails at home.
The campaign is carried across 73 Ocean Outdoor locations in Leeds, Glasgow, Nottingham, Edinburgh and Newcastle and underpins the brand’s signature artwork, created by Artisan co-founder and artist Alan Walsh.
The new campaign is also aimed at raising awareness and encouraging people to buy Artisan Drinks online and create their own cocktail & mocktail recipes.
One of Artisan Drinks Co's other co-founders, Mikey Enright, won the title of global Gin Bar of the Year for his Barber Shop venue in Sydney earlier this year.
The Artisan Drinks range has recently grown to seven mixer drinks with the launch of Fiery Ginger Beer which is made with 100% natural ingredients and comes with added kick of chilli. The new mixer joins the versatile range of Classic & Skinny London Tonic, Violet Blossom Tonic, Pink Citrus Tonic, Agave Lemon Tonic and Barrel Smoked Cola.
Artisan is currently listed in UK retailers Harvey Nichols, Amazon, 31 Dover, Masters of Malt and many premium bars, hotels and restaurants. Founded in 2018, Artisan Drinks is locally produced in the UK and sold across the UK, Europe and Australia.