PICCADILLY LIGHTS: LICENSED TO THRILL
In a world media first, the first film trailer for the highly anticipated 25th James Bond movie No Time To Die was released via the iconic Piccadilly Lights in London on December 4.
The film, which is distributed by Universal Pictures, receives its worldwide premiere on April 2 2020. The movie trailer debuted at 1.40pm on the large format Piccadilly Lights in the first of two spectacular five-minute showcases.
The trailer’s exclusive release via the world’s most famous outdoor advertising and content screen was planned by MediaCom. The occasion was supported by further clips across Ocean’s national portfolio of UK outdoor advertising screens.
This is the first time a trailer for a franchise film has been released via the Piccadilly Lights which are operated by Ocean Outdoor on behalf of Landsec. The large format digital screen was upgraded two years ago and is one of the most photographed landmarks in London.
The 25th in the James Bond franchise, No Time to Die, stars Daniel Craig, Léa Seydoux, Rami Malek, Lashana Lynch, Ben Whishaw and Ana de Armas.