ABOUT

The ‘Come Together’ campaign was hugely successful. The hero four-minute film reached over 860M people online, and received over 19M YouTube views (+220% YoY). Additionally the campaign SoV increased 9% YoY, capturing the largest share of the market for H&M to date. Our hero video post reached 62.6M viewers (+95.8%) across Facebook, Twitter and Instagram. #ComeTogether trended worldwide on release, and fuelled conversation around the topic throughout the campaign.This was not delivered at the expense of the fashion message. Quartz-magazine positively described the clothes as…”perhaps the best thing about the ad is that the clothes are incidental”), following up the statement by saying that the film was “instead of a sales pitch, a typical Anderson story with all the usual trappings” This contributed to a positive sales environment for H&M. Whilst we cannot release specific figures, the campaign contributed to a 6% YoY growth across the H&M group.