ABOUT

The most satisfying part of my job is seeing brandgym clients achieve their brand and business ambitions in the marketplace. A recent example was seeing the Castle Lite team and their agency Promise win two Cannes awards for their Cold Tracker campaign.
I’ve been lucky enough to work with AB InBev for 25 years, including a project back in 2019 to help the Castle Lite team re-connect with and re-boot the brand’s Unlocks Extra Cold Refreshment positioning. Cold Tracker is a brilliant example of, literally, bringing the brand idea to life in a new and interesting way. The innovative, tech-enabled campaign uses a 3G device fitted to bar fridges to monitor temperature and location.