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"THERE ARE MANY KINDS OF LEADERS"
To celebrate 11 years leading the yearly national car sales ranking, Fiat invited Brazil’s biggest YouTube comedy channel to create parodies exploring our concept: "Anyone can be a leader, but only Fiat has been the national leader in car sales for more than a decade". This campaign focused on young audiences, but everyone loved the ads, and it subsequently became YouTube's Case of The Year and was mentioned in a Forbes article.